President, Clear Vision Partners
Travels from Los Angeles
Topics:Environmental and Sustainability Issues, Middle Eastern and Foreign Affairs, Academic Perspectives on Israel and Jewish History, Inside Israel and US Government, JNF's Work in Israel, Anti-Terrorism and Security, Positively Israel, Media and Current Events
Barry began his career at Ayer in New York working on AT&T, Unisys, Nestle and DeBeers Diamonds. He soon moved into senior account management posts at Levine Huntley, Schmidt & Beaver (on Subaru, Konica and Kronenbourg Beer) and Young & Rubicam (on Eastern Airlines), before relocating to Los Angeles as Vice President, Senior Account Director at Saatchi & Saatchi, working on Toyota, Pioneer Electronics and MGM/UA Home Video. He then accepted a position at keye/donna/pearlstein, where he took on the added duties of research and strategic planning for all of the agency’s clients and new business. And until 2000, he served as Partner, Strategic Services at Asher & Partners, working on clients ranging from Suzuki to Legoland (launching the company's 1st U.S., amusement park) to the launch of New York-New York Hotel & Casino to SunAmerica.
Barry has helped understand and grow the businesses of a broad range of clients, from entertainment to kids’ products, healthcare and retail to high tech to financial services, most recently TD Ameritrade, Trader Joe's, LG Consumer Products, and Warner Bros., just to name a few.
He is expert at developing and implementing a broad range of B2C and B2B research projects from basic qualitative focus groups or in-depth interviews and ethnographic studies to online usability studies and complex quantitative studies such as perceptual mapping, or statistical and segmentation analyses. He has been involved for several years in developing the translation of traditional research techniques to emerging on-line technologies for both qualitative and quantitative research.
Working with his clients over the years, he has designed, moderated, analyzed and presented insights from thousands of focus groups, IDI's and on-site ethnographies; exit interviews; ideation sessions; local store marketing analyses; competitive advantage/disadvantage trade-off research; attitude & awareness studies; customer perception/image research; and customer satisfaction studies.
Based on this experience, Barry is often asked to speak to industry and academic groups, including UCLA, Columbia University, University of Arizona and Cornell University. For the past several years, he has been a Guest Lecturer on Qualitative Research Methodology for the MBA program at the Annenberg School at USC. He is also an active member of the American Research Foundation, The Qualitative Research Council, the American Marketing Association and the American Association of Advertising Agencies Business Development Committee.
Download a prepared introduction for Barry Schoenfeld
Can You Be Jewish and Gay? How?
Being a Jewish Big Brother: 15 Years of Stories
Reconciling Judaism & Buddhism: Why Throw Any Babies Away With The Bath Water?