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Jewish National Fund’s 5th Annual Love of Israel Brunch Brings Together San Diego’s Jewish Community

Over 450 eager and excited individuals filled the room at the Del Mar Marriott to show their support for Israel during Jewish National Fund’s 5th Annual Love of Israel Brunch. The attendees showed overwhelming praise for the work that JNF is doing, which is resonating across the world, activating people to get involved in such a meaningful cause.

The event featured guest speaker Ambassador Ido Aharoni, who currently serves as Consul General of Israel in New York. Ambassador Aharoni had previously served as head of Israel’s Brand Management Team, focusing on bringing about a paradigm shift in the perception of Israel’s public image.

“In today’s world it is still very important to be right—but it is more important to be attractive,” said Aharoni. “Israel is an extremely powerful place, and, if given a chance, it could sell itself much better to the public. Our job, then, is to provide our beloved country with that very chance.”

Attendees of the breakfast, who ranged from babies to grandparents, got a glimpse of JNF’s bold vision and how it provides a unique voice in building a prosperous and secure future for the land and people of Israel. JNF strives to bring an enhanced quality of life to all of Israel’s residents and translate these advancements to the world beyond. JNF is “greening” the desert with millions of trees, building thousands of parks across Israel, creating new communities and cities for generations of Israelis to call home, bolstering Israel’s water supply, helping develop innovative arid agriculture techniques and educating both young and old about the founding and importance of Israel and Zionism. 

Blue Box Bob was on hand to take photos with the guests. Everyone in attendance received tomato plants which were generously donated by Dr. Sol and Lauren Lizerbram so that they could remember JNF and Israel in their homes. 

A highlight of the event was the story of the Sderot Tulip. The Sderot Tulip is a flower sculpted from the steel of a Hamas Kassam rocket that landed in Sderot. The poignant symbolism of a beautiful flower created from deadly munitions is a powerful statement for peace. Each sculpted tulip, created by hand from rocket shrapnel, is a unique work of art, and created by an Israeli sculptor.

The flowers make a unique gift for art collectors, synagogues, or as a meaningful present for any occasion.

To learn more about JNF in San Diego, upcoming events, and how you can get involved, or to purchase the Sderot Tulip please visit or contact San Diego Director Amy Hart at 858.824.9178 x988 or


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