JNF Breaks Record on Giving Tuesday
Adam H. Brill, Director of Communications
JEWISH NATIONAL FUND BREAKS RECORD ON GIVING TUESDAY
New York, NY: December 2, 2015 – With $412,000 coming in through social media, online, emails, phone-a-thons, and special events around the country, along with an equivalent matching gift, Jewish National Fund (JNF) raised more than $825,000 on #GivingTuesday.
According to Isaac Heger, JNF director of Community Campaign: “Over 2,700 donors participated, which reflects a 35% increase from last year. More than one million people experienced a JNF impression on social media channels, proving that the fastest growing segment of the donor base (25-40 year-olds) is engaged and active; and with more gifts continuing to come in and donations yet to be recorded, JNF is likely to experience a $1,000,000 day.”
“Donors give to JNF because of the major role we have played in Israel’s water achievements, enhancing afforestation, and creating green and sustainable innovations, along with other important work,” said JNF President Jeffrey E. Levine. “JNF has developed alternative water sources, advanced Israeli agriculture, and improved environmental water quality, and it is this innovation that helps people in Asia, India, and Africa,” Levine added.
With a global water crisis impacting nearly every corner of the planet, JNF has introduced Water Summits in U.S. cities to share how JNF has bolstered Israel’s water economy, which has been at the forefront of water solutions for several decades.
For over a century, JNF has built a reputation as a forward-thinking organization that has helped protect the Jewish homeland and transform lives in Israel. On #GivingTuesday, JNF’s partners in Israel were featured prominently on the organization’s social media sites, including Facebook, Twitter and Instagram, to showcase JNF’s work expanding the scope of river rehabilitation and water research, exploring energy production, making parks and playgrounds accessible to people with special needs, building new communities in the desert, providing new medical, scientific, educational, and economic development opportunities, and much more.
JNF’s programs and projects also help grow tourism, bolster employment, make Israel’s southern and northern areas a desirable place to both visit and live, and grow future leadership in the global teenage community through the Alexander Muss High School in Israel.
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JEWISH NATIONAL FUND (JNF) began in 1901 as a dream and vision to reestablish a homeland in Israel for Jewish people everywhere. Jews the world over collected coins in iconic JNF Blue Boxes, purchasing land and planting trees until ultimately, their dream of a Jewish homeland was a reality. JNF gives all generations of Jews a unique voice in building a prosperous future for the land of Israel and its people.
JNF embodies both heart and action; our work is varied in scope but singular in benefit. We strive to bring an enhanced quality of life to all of Israel’s residents, and translate these advancements to the world beyond. JNF is greening the desert with millions of trees, building thousands of parks, creating new communities and cities for generations of Israelis to call home, bolstering Israel’s water supply, helping develop innovative arid-agriculture techniques, and educating both young and old about the founding and importance of Israel and Zionism.
JNF is a registered 501(c)(3) organization and United Nations NGO, which continuously earns top ratings from charity overseers.
For more information on JNF, call 888-JNF-0099 or visit www.jnf.org.