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JNF's Iconic Blue Box Redesigned

Contact: Adam H. Brill
Director of Communications
212-879-9305 x222
abrill@jnf.org  
 

JEWISH NATIONAL FUND'S ICONIC BLUE BOX REDESIGNED

New Tin Collection Box Highlights Projects in Israel and Program Areas

Blue Box pic for PR.jpg

New York, NY: May 5, 2014 Jewish National Fund (JNF) today introduced its re-designed pushke, better known as the Blue Box, this one highlighting the seven program areas JNF supports.

“More than a century old, our little Blue Box is known the world over but it does change to keep up with the times,” said Russell F. Robinson, CEO of JNF, “Today’s pushke represents the many projects in Israel that we and our partners are funding to build a prosperous future for the land of Israel and its people.”

The box has seen many iterations over the years. The first one was actually Theodor Herzl’s hat. At the Fifth Zionist Congress in 1901, Herzl removed his hat and asked delegates for donations to purchase land in Eretz Yisrael to re-establish a Jewish homeland. Two weeks later, the iconic Blue Box, or pushke, was born. Stamped with the words “National Fund,” small tin boxes were distributed to Jewish communities across the globe and numbered over a million by World War II. Their impact was immediate, generating vital funds to develop and cultivate the land of Israel.

For many people, the Blue Box is an integral part of childhood memories. More than a century after its creation, it remains a powerful symbol of the link between Diaspora Jewry and the people of Israel.

Today, Jewish National Fund is known for so much more than collecting change in a box, but is as proud as ever of its iconic Blue Box the box that built a country.

The new box highlights JNF’s work in seven program areas in seven different colors: Community Building (Yellow); Forestry & Green innovations (Green); Water Renewal (Blue); Research & Development (Red); Zionist Education and Advocacy (Purple); Heritage Sites (Brown); and Accessibility & Therapeutic Services (Orange).

Hundreds of colored dots representing the seven program areas are displayed from the north to the south on the map of Israel along with the statement, “Help build tomorrow today.”

You may order your complimentary Blue Box online at jnf.org/bluebox or by calling 800.542.8733. You may also order larger quantities of Blue Boxes for your organization, synagogue or school.

JNF invites everyone to share their first or favorite memories of a Blue Box with us. Please send your comments to bluebox@jnf.org or post them on our social media sites at Facebook and Twitter.

Teachers and students can access the new and improved Blue Box Bob Facebook page for education materials, resources, and JNF programs. The page will also highlight JNF and Blue Box Bob events around the country and share relevant stories, pictures and videos. 

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JEWISH NATIONAL FUND (JNF) began in 1901 as a dream and vision to reestablish a homeland in Israel for Jewish people everywhere. Jews the world over collected coins in iconic JNF Blue Boxes, purchasing land and planting trees until ultimately, their dream of a Jewish homeland was a reality. JNF gives all generations of Jews a unique voice in building a prosperous future for the land of Israel and its people.

JNF embodies both heart and action; our work is varied in scope but singular in benefit. We strive to bring an enhanced quality of life to all of Israel’s residents, and translate these advancements to the world beyond. JNF is greening the desert with millions of trees, building thousands of parks, creating new communities and cities for generations of Israelis to call home, bolstering Israel’s water supply, helping develop innovative arid-agriculture techniques, and educating both young and old about the founding and importance of Israel and Zionism.

JNF is a registered 501(c)(3) organization and United Nations NGO, which continuously earns top ratings from charity overseers.

For more information on JNF, call 888-JNF-0099 or visit www.jnf.org.

 

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