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Jason Alexander Visits JNF's Sderot Indoor Recreation Center

Contact: Ariel Vered • JNF Communications Manager • 212-879-9305 ext. 227 •

October 31, 2011 – New York, NY – Jewish National Fund (JNF) welcomed actor Jason Alexander to the Sderot Indoor Recreation Center last week. Alexander was very impressed with the center: “It’s amazing, it’s really amazing,” he said.

Alexander, best known for his role as George Costanza on NBC’s “Seinfeld,” toured the “Blue Box,” as the center is referred to in Sderot. CEO Russell Robinson gave Alexander a Sderot tulip, which is crafted from the metal of Qassam rockets that have landed in Sderot.

Since its grand opening in March 2009, JNF’s 21,000-sq. ft., $5 million secure indoor playground and community center has become an important part of daily life in a region that has endured continual rocket attacks from Gaza for nearly a decade. Visited daily by hundreds of children of all ages, the center’s attractions include a soccer field and volleyball court, movie theater, disco, rock climbing wall, snack area, computer center, and jungle gym. Play areas double as bomb shelters, ensuring that all occupants can quickly reach safety in the event of a rocket attack.

For more information, contact Ariel Vered at 212-879-9305 ext. 227 or

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JEWISH NATIONAL FUND (JNF) began in 1901 as a dream and vision to reestablish a homeland in Israel for Jewish people everywhere. Jews the world over collected coins in iconic JNF Blue Boxes, purchasing land and planting trees until ultimately, their dream of a Jewish homeland was a reality. JNF gives all generations of Jews a unique voice in building a prosperous future for the land of Israel and its people.

JNF embodies both heart and action; our work is varied in scope but singular in benefit. We strive to bring an enhanced quality of life to all of Israel’s residents, and translate these advancements to the world beyond. JNF is greening the desert with millions of trees, building thousands of parks, creating new communities and cities for generations of Israelis to call home, bolstering Israel’s water supply, helping develop innovative arid-agriculture techniques, and educating both young and old about the founding and importance of Israel and Zionism.

JNF is a registered 501(c)(3) organization and United Nations NGO, which continuously earns top ratings from charity overseers.

For more information on JNF, call 888-JNF-0099 or visit


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