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JNF Wire: Extreme Makeover Be'er Sheva River Park: From Garbage Dump to Eco-Wonder


Adam H. Brill
Director of Communications
212-879-9305 x222



Thanks to Delaware Couple’s Generosity New Destination Place in Israel is Created

By: Diann Straub

The city of Be’er Sheva, whose population in the greater municipal area is close to half a million, is fast overcoming an image problem. The city had been long regarded by Israelis as a sleepy, run-down development town; a dusty pit stop on the way to Eilat.

That is no longer the case. In the past few years the city has experienced a makeover that almost defies belief. Museums, theaters, high-rise upscale apartment buildings, high tech parks, giant malls, and new parks and restaurants have appeared around the city. The former dilapidated town is gradually undergoing an aesthetic gentrification and the city’s outer suburbs are nestled on green hills dotted by cool water fountains. 

Nothing demonstrates this transformation as dramatically as the Be’er Sheva River Park. As if by magic, the park was created in an area described once as the “armpit” of the city, in what was a dry riverbed near the southern entrance of the city piled with wrecked cars, garbage and sewage. It took months of cleanup with trucks going in and out to dispose of the rotting trash that had accumulated over decades.

The garbage is now gone and in its place is a picturesque eight-kilometer long park with lush green lawns, colorful trees, impressive landscaping, bicycle paths and a promenade. Besides the expansive green at the park entrance, it’s the many species of birds egrets, plovers, curlews that cheerily announce to visitors that here is an oasis in the Negev Desert. Nearby are archeological and historical sites. Also planned is an artificial lake with recycled water, a sports center and a botanical garden. When completed, the park a joint project of Jewish National Fund, the Israeli government and a number of private sponsors will double the size of New York City’s Central Park.

The park’s “piece-de-resistance” is the newly inaugurated Irving and Danielle Grossman Amphitheatre, a state-of-the-art 12,000-seat open-air theatre - the newest and largest of its kind in Israel.

Jerome (Jerry) K. Grossman, an attorney and past president of JNF’s Delaware Board of Directors and the Mid-Atlantic Planned Giving Chair, came to know Irving and Danielle Grossman (no relation) in the 1980s when he started providing legal representation to both the couple and their business, Beacon Container Corporation, a box manufacturing company. Irving passed away in 2004. Before Danielle passed away in 2008, she and Jerry had many discussions about what to do with her estate.

As the Grossman’s executor, Jerry and his wife, Susan attended and spoke at the ceremony. “Irving and Danielle were both strong supporters of the performing arts,” he said of the couple. “It would have given them great pleasure to see this magnificent facility.”

“They were both very charitable individuals,” said Jerry. “In connection with estate planning, Irving and Danielle decided that they wanted to do something in a charitable way with part of their estate. Over the years, the focus of their charitable giving changed. They were always interested in Israel, but not necessarily other Jewish organizations besides their synagogue.”

At the official naming ceremony on April 28, Mayor Ruvik Danilovich referred to the role of the Jewish National Fund in its support of the Be’er Sheva River Park. Danilovich remarked, “It sounds almost surreal that an organization based thousands of miles away managed to persuade the Israeli government to get involved in a project. They saw the opportunity and the vision, and only then did the government get involved.”

Although not yet completely built out, the Be’er Sheva River Park has already changed both the look of the area and the real estate market. Along the promenade new apartment buildings are going up that are the most expensive in the city.

The park is still a work in progress, with much to be done to complete the rehabilitation of the area. As Mayor Danilovich said at the inauguration of the amphitheatre: “Who would have imagined this day, this beautiful park emerging from this neglected dump? People are finally realizing that Be’er Sheva is an attractive metropolis in terms of culture, education, tourism and jobs. This is really the future.” 

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JEWISH NATIONAL FUND (JNF) began in 1901 as a dream and vision to reestablish a homeland in Israel for Jewish people everywhere. Jews the world over collected coins in iconic JNF Blue Boxes, purchasing land and planting trees until ultimately, their dream of a Jewish homeland was a reality. JNF gives all generations of Jews a unique voice in building a prosperous future for the land of Israel and its people.

JNF embodies both heart and action; our work is varied in scope but singular in benefit. We strive to bring an enhanced quality of life to all of Israel’s residents, and translate these advancements to the world beyond. JNF is greening the desert with millions of trees, building thousands of parks, creating new communities and cities for generations of Israelis to call home, bolstering Israel’s water supply, helping develop innovative arid-agriculture techniques, and educating both young and old about the founding and importance of Israel and Zionism.

JNF is a registered 501(c)(3) organization and United Nations NGO, which continuously earns top ratings from charity overseers.

For more information on JNF, call 888-JNF-0099 or visit


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