JNF Posts Another Banner Year in Online Fundraising
Raises $2.05 million in 2005 through www.jnf.org
Contact: Jodi Bodner • JNF Director of Communications • 212-879-9305
March 28, 2006--New York, NY-- For the fourth consecutive year, Jewish National Fund substantially increased its online fundraising figures. According to end-of-year data, $2.05 million was raised in 2005, a 46% increase from 2004 to 2005.
More than 32,500 people donated through http://support.jnf.org/ in 2005; interestingly 55 percent of the total people that gave to JNF online, were new to the organization.
“I am very proud of our website,” said Heidi Damsky, vice president of JNF’s Marketing Committee. “It recently went through a redesign, and is easy to navigate and user-friendly while being comprehensive and up-to-date. It’s a terrific site and that clearly shows in the year-end numbers. I am also very proud of the marketing department as a whole. We have the best professionals in the country, committed and passionate about their work for JNF.”
The majority of the money raised -- 75% -- is attributed to the sale of trees planted in Israel in honor of or in memory of someone. For the past century, when trees were planted, JNF would mail a certificate to the recipient. Now, JNF offers e-certificates and emails the certificates to the recipient. JNF provides online access to EZ Tree Accounts, enabling tree buyers to pre-purchase trees at a discount and give them as gifts during the year. JNF has over 25,000 EZ Tree account holders and the number is increasing at a rate of approximately 250 per month.
Other monies raised went to other JNF action areas including water, community development, security, education, research, forestry and tourism and recreation. Developing the Negev desert eclipsed the other action areas by at least 200 percent.
JNF.org receives nearly 23,000 visitors per month. The average online visitor clicks open more than 11 pages.
“It is clear that electronic fundraising is here to stay and that people find it saves time,” said JNF President Ronald S. Lauder. “We are giving people a way to connect with Israel 24 hours a day.”
When JNF raised $325,000 online in 2001, JNF ranked second among Jewish charities for online philanthropy, based on a survey published in Chronicle of Philanthropy in June 2002. In calendar year 2002, JNF raised $663,000 online, a 104 percent increase over 2001, placing them first among Jewish philanthropies for online fundraising. In 2003, JNF raised $1.15 million on line, placing first among both Jewish and environmental organizations for online fundraising. Last year, JNF raised $1.4 million online.
In 2003, JNF began using Convio software to drive its website with personalized and customized content. Convio offered JNF a combination of e-philanthropy techniques, including localized e-mails and a sophisticated online store.
Looking ahead, the coming year will see even more advancements made for the JNF website user.
JNF’s website also serves as an informational portal, allowing users to research its history, learn the latest news about its work, or obtain information about JNF missions to Israel.
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JEWISH NATIONAL FUND (JNF) began in 1901 as a dream and vision to reestablish a homeland in Israel for Jewish people everywhere. Jews the world over collected coins in iconic JNF Blue Boxes, purchasing land and planting trees until ultimately, their dream of a Jewish homeland was a reality. JNF gives all generations of Jews a unique voice in building a prosperous future for the land of Israel and its people.
JNF embodies both heart and action; our work is varied in scope but singular in benefit. We strive to bring an enhanced quality of life to all of Israel’s residents, and translate these advancements to the world beyond. JNF is greening the desert with millions of trees, building thousands of parks, creating new communities and cities for generations of Israelis to call home, bolstering Israel’s water supply, helping develop innovative arid-agriculture techniques, and educating both young and old about the founding and importance of Israel and Zionism.
JNF is a registered 501(c)(3) organization and United Nations NGO, which continuously earns top ratings from charity overseers.
For more information on JNF, call 888-JNF-0099 or visit www.jnf.org.