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Paul Sallarulo and Brian Sherr to Receive JNF Tree of Life Award ™

Contact: Debbie Regent • JNF Broward/Palm Beach Campaign Executive • 561-447-9733 •

May 2, 2006 Ft. Lauderdale, FL On Thursday, May 11, 2006 the Broward County community will be out to applaud Paul Sallarulo, senior vice president-investments for Wachovia Securities, and Brian Sherr, Esq., partner at Greenberg Traurig, P.A., as they are bestowed with Jewish National Fund’s highest honor, The Tree of Life Award ™.

The Tree of Life Award ™ is a humanitarian award given in recognition of outstanding community involvement, dedication to the cause of American-Israeli friendship, and devotion to peace and security of human life. The award honors leaders for their achievements and innovations in industry, government and education. 

The event will begin with cocktails at 6:30 p.m. at the Westin Hotel, Cypress Creek, and will be followed by dinner at 7:30 p.m.  Dr. Yossi Olmert, Middle East political expert and brother of Israeli Prime Minister Ehud Olmert, will give the keynote address. 

"JNF is honored to pay tribute to these two fine men,” said Elliot Borkson, JNF Broward County board president.  "Their contributions to Jewish and community causes serve as an example to us all.”

In July of 1999, Paul Sallarulo, an investment banker specializing in fixed-income securities, was appointed commissioner of the North Broward Hospital District by Governor Jeb Bush; he was reappointed in 2003.  As chairman of the board of commissioners and the executive committee, Sallarulo oversees four major hospitals, 38 clinics, 6,000 professionals and a budget in excess of $2 billion.

A graduate of Nova Southeastern University (NSU), Sallarulo received the school’s Distinguished Alumni Achievement Award in 1996 and was inducted as the first honorary member of the Sigma Beta Delta International Honor Society for business, management and administration.  He is also president of the NSU alumni association and serves on the NSU board of trustees and the NSU Wayne Huizenga School of Business board of governors.   

Sallarulo has been a staunch advocate of people with mental and physical disabilities for over 30 years, and currently serves as chairman of the Special Olympics of Broward County. 

Real estate attorney Brian Sherr specializes in residential and commercial development, condominium law, and transactional law.  For the past 15 years he has been a member of the executive council of the Real Property, Probate and Trust Law section of the Florida Bar and has served as co-chairman of the Condominium and Planned Development Committee.  He graduated from Boston University School of Law.

Sherr is a dedicated community leader, serving on the board of governors of the Museum of Art Fort Lauderdale, the board of governors of the Florida Atlantic University Foundation, the Jerusalem Advisory Board of Aish Hatorah, and the board of directors of the Daniel D. Cantor Senior Center.   

He is a past president of the Jewish Federation of Greater Ft. Lauderdale and of Jewish Family Service of Broward County.  Sherr is also a devoted supporter of the American Friends of Ariel, which raises funds for educational, cultural, medical and religious programs for residents of the city of Ariel, Israel.

A portion of the proceeds from the Tree of Life Award™ Dinner will benefit Aleh Negev, a state-of-the-art residential rehabilitation center located in the Negev Desert that will be home to over 500 adults with disabilities and will serve some 12,000 children and young adults with disabilities each year on an outpatient basis.  Aleh Negev will provide vocational training, occupational therapy and medical facilities.

As part of its Blueprint Negev initiative to develop Israel’s southern desert, JNF is making a major impact in the region by partnering with the Aleh Foundation to build Aleh Negev.
JNF is lending its expertise in developing beautifully landscaped grounds, meticulously planned to stimulate the senses of residents through the scents of herb and flower gardens. This project will offer over 1,000 employment opportunities, stimulating the local economy and playing a vital role in lowering the high unemployment rate in the area.

For more information about the Tree of Life Award ™ Dinner, contact Debbie Regent at 561-447-9733 or

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JEWISH NATIONAL FUND (JNF) began in 1901 as a dream and vision to reestablish a homeland in Israel for Jewish people everywhere. Jews the world over collected coins in iconic JNF Blue Boxes, purchasing land and planting trees until ultimately, their dream of a Jewish homeland was a reality. JNF gives all generations of Jews a unique voice in building a prosperous future for the land of Israel and its people.

JNF embodies both heart and action; our work is varied in scope but singular in benefit. We strive to bring an enhanced quality of life to all of Israel’s residents, and translate these advancements to the world beyond. JNF is greening the desert with millions of trees, building thousands of parks, creating new communities and cities for generations of Israelis to call home, bolstering Israel’s water supply, helping develop innovative arid-agriculture techniques, and educating both young and old about the founding and importance of Israel and Zionism.

JNF is a registered 501(c)(3) organization and United Nations NGO, which continuously earns top ratings from charity overseers.

For more information on JNF, call 888-JNF-0099 or visit


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