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JNF Supporter in Sarasota Wins Trip to Israel Through Tu BiShvat Raffle

Contact: Nicki Brower
JNF Florida Marketing and Communications Associate
561.447.9733, x874


February 3, 2014—Sarasota, FL—Jewish National Fund (JNF) is pleased to announce Susan Mair of Sarasota as the winner of their “Plant a Tree with JNF and Win a Trip to Israel” raffle in celebration of Tu BiShvat, the Jewish New Year for trees.

JNF partnered with EL AL Airlines and the Carlton Hotel Tel Aviv for an exciting online raffle to win a trip of a lifetime. Participants were given the opportunity to enter the raffle by planting a tree through between January 6 and January 16, 2014 at 11:59 pm EST, with the prize being two free round-trip tickets to Israel, courtesy of EL AL, and a free two-night stay at the Carlton Tel Aviv, breakfast included. Ten runners-up received a free JNF E-Z Tree account.

Mair received an email from JNF about the raffle and decided to take part in the celebration of Tu BiShvat. She loved the idea of getting a “2 for 1” deal on her tree purchase.
“I have childhood memories of my blue and white Tzedakah box,” said Mair. “I knew what it meant to Israel. I knew it meant trees and I knew the name JNF and their importance to the state of Israel.

Mair has been to Israel several times before and is thrilled to have the opportunity to bring her partner Angela, who has never been. The couple plans to spend time in Tel Aviv and extend their trip to visit friends.
While in Israel, Mair will have the opportunity to plant a tree at JNF-Harvey Hertz Ceremonial Tree Planting Center at Neot Kedumim, the world’s only biblical landscape reserve.

“Each year I am amazed at the increasing scope and creativity of JNF programs,” she said. “Without JNF we wouldn't have our homeland, and I'm thrilled to get the chance to visit Israel through my connection with JNF.”   Tu BiShvat embodies the abiding dedication to ecology, environmentalism, and conservation that JNF has always championed. Over the years, Tu BiShvat has taken on the theme of planting trees in Israel, giving it a special connection to JNF. 

To plant a tree in Israel, visit or call 800-542-TREE.

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JEWISH NATIONAL FUND (JNF) began in 1901 as a dream and vision to reestablish a homeland in Israel for Jewish people everywhere. Jews the world over collected coins in iconic JNF Blue Boxes, purchasing land and planting trees until ultimately, their dream of a Jewish homeland was a reality. JNF gives all generations of Jews a unique voice in building a prosperous future for the land of Israel and its people.

JNF embodies both heart and action; our work is varied in scope but singular in benefit. We strive to bring an enhanced quality of life to all of Israel’s residents, and translate these advancements to the world beyond. JNF is greening the desert with millions of trees, building thousands of parks, creating new communities and cities for generations of Israelis to call home, bolstering Israel’s water supply, helping develop innovative arid-agriculture techniques, and educating both young and old about the founding and importance of Israel and Zionism.

JNF is a registered 501(c)(3) organization and United Nations NGO, which continuously earns top ratings from charity overseers.

For more information on JNF, call 888-JNF-0099 or visit


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