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Jewish National Fund Announces Billion Dollar Campaign for the Next Decade

Contact: Ariel Vered • JNF Communications Manager • 212.879.9305 x227 •

December 19, 2013New York, NY – The 2014 campaign year has begun with Jewish National Fund (JNF) going boldly where no Jewish organization has gone before: an unprecedented One Billion Dollar Campaign over the next decade. The grandest undertaking of any Jewish organization, the campaign takes JNF through Israel’s 75th jubilee and pairs an ambitious financial target with a comprehensive strategic vision. This announcement tops off an enormously successful year for the organization which ended with a $121 million annual campaign. 

“As Israel and the American Jewish community face serious challenges in the decade ahead, we believe the spirit that has sustained JNF for the past 112 years is needed now more than ever,” said JNF National President Jeffrey E. Levine. “We are driven by a deep sense of purpose and responsibility at JNF which is why we are undertaking an unprecedented $1 billion campaign over the next decade.”

JNF has developed far beyond blue boxes and tree planting into an organization of social entrepreneurs utilizing cutting-edge best practices to operate like a 21st century business, even as it continues to focus on an ancient homeland. The road map for the next decade channels JNF’s values for ground-breaking new ventures and will focus on connecting the next generation to Israel, building communities in Israel’s periphery regions of the Negev and Galilee, and creating infrastructure for ecology, special needs, and heritage preservation.

“We have already achieved so much,” said Robinson. “We have built 240 reservoirs, planted 250 million trees, built thousands of parks and recreations areas, preserved history with renovated Israel independence historical sites, refitted and modernized hundreds of firefighting units, and so much more. But there is still more to do. Over the next decade, through our newly launched campaign, JNF will connect American Jews to the people of Israel as never before and implement unique projects to strengthen Israel for the long-term.”

To view the plan, go to

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JEWISH NATIONAL FUND (JNF) began in 1901 as a dream and vision to reestablish a homeland in Israel for Jewish people everywhere. Jews the world over collected coins in iconic JNF Blue Boxes, purchasing land and planting trees until ultimately, their dream of a Jewish homeland was a reality. JNF gives all generations of Jews a unique voice in building a prosperous future for the land of Israel and its people.

JNF embodies both heart and action; our work is varied in scope but singular in benefit. We strive to bring an enhanced quality of life to all of Israel’s residents, and translate these advancements to the world beyond. JNF is greening the desert with millions of trees, building thousands of parks, creating new communities and cities for generations of Israelis to call home, bolstering Israel’s water supply, helping develop innovative arid-agriculture techniques, and educating both young and old about the founding and importance of Israel and Zionism.

JNF is a registered 501(c)(3) organization and United Nations NGO, which continuously earns top ratings from charity overseers.

For more information on JNF, call 888-JNF-0099 or visit


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