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JNF Launches Positively Israel Campaign

Contact: Ariel Vered • Communications Manager • 212-879-9305 ext. 227 •

June 6, 2012New York, NYJewish National Fund (JNF) has launched an exciting new campaign aimed at changing the way people think and talk about Israel. Called Positively Israel, this initiative focuses on emphasizing how Israel makes the world a better place.

The Positively Israel website ( promotes an appreciation for all the innovations that Israel contributes to the world, including the invention of the Pill Cam, the development of the cell phone, and the invention of drip irrigation. Featuring positive facts about this small desert nation, it paints a picture that is vastly different from the image of Israel in the media.

“Positively Israel is changing conversation,” said JNF CEO Russell Robinson. ”It’s a focus on Israel’s accomplishments, whose benefits have a worldwide reach.  It is necessary for an accurate depiction of the people of Israel.”

At, individuals can actively take part in this movement.  From the site, you can send a letter to your congressperson; host a movie screening of Israel Inside, a documentary about Israel’s many achievements; order pamphlets and door hangers to distribute throughout your community; and much more. JNF also offers a wide variety of speakers who are well-educated on the positive effect Israel has on the world. You can book a speaker to come to your home, synagogue, or campus.

For those wishing to experience the achievements of Israel firsthand, JNF offers a variety of missions, day tours, and other travel programs that showcase Israel at its best. With JNF, see thousands of years of history, swim in the lowest point on earth and so much more, while meeting the people who are making the world a better place.

Follow the Positively Israel campaign on Twitter (@PositiveIsrael) and catch up on articles, videos, and news coming out of Israel through

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JEWISH NATIONAL FUND (JNF) began in 1901 as a dream and vision to reestablish a homeland in Israel for Jewish people everywhere. Jews the world over collected coins in iconic JNF Blue Boxes, purchasing land and planting trees until ultimately, their dream of a Jewish homeland was a reality. JNF gives all generations of Jews a unique voice in building a prosperous future for the land of Israel and its people.

JNF embodies both heart and action; our work is varied in scope but singular in benefit. We strive to bring an enhanced quality of life to all of Israel’s residents, and translate these advancements to the world beyond. JNF is greening the desert with millions of trees, building thousands of parks, creating new communities and cities for generations of Israelis to call home, bolstering Israel’s water supply, helping develop innovative arid-agriculture techniques, and educating both young and old about the founding and importance of Israel and Zionism.

JNF is a registered 501(c)(3) organization and United Nations NGO, which continuously earns top ratings from charity overseers.

For more information on JNF, call 888-JNF-0099 or visit


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