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JNF's 2012 Campaign Brings In An Impressive $73 Million

JNF Named a Top Organization by Consumer's Digest

Contact: Ariel Vered • JNF Communications Manager • 212.879.9305 ext. 227 •

December 4, 2012New York, NYJewish National Fund (JNF) had its most successful campaign in its history, bringing in $73 million in 2012. This has been a remarkable year for JNF, which was also named by Consumer’s Digest as a top organization in its ranking of America’s top charities.

“Fifteen years ago, JNF had a $15 million campaign with less than 100,000 donors,” said JNF CEO Russell F. Robinson. “Today, we have almost 600,000 active donors and raised $73 million.”
JNF has grown from a grassroots foundation, best known for raising funds for planting trees through children and adults putting coins in “Blue Boxes” (charity boxes), to an annual campaign organization that engages donors at all giving levels. This year, JNF saw $5 million in tree sales, which translates to purchases by 300,000 people, and also engaged thousands of major donors to assist in the development of JNF’s visionary work in Israel.

JNF’s philosophy is to recognize donors of all giving levels. Over the past couple of years, JNF has ramped up our approach to $5,000 and more major contributors. This includes an annual President's Society mission for $10,000 and over donors, which just concluded raising $3 million, and a new Negev Society level for annual contributors of $25,000 or more. In addition, respect and recognition is being given to donors who've donated $100,000 over a lifetime, making them part of Century Council, and donors who've given over $1 million, making them members of JNF's World Chairman Council.

Professionals and lay leaders have worked tirelessly over the past campaign year to organize parlor meetings, breakfasts, gala dinners, and missions to Israel to communicate JNF’s mission of working for the development of the land of Israel and improving the quality of life for all Israelis.

Major milestones are being achieved in JNF's projects. This past year, JNF saw much progress in its Blueprint Negev campaign to develop the Negev Desert, particularly in its efforts to create a 1,300 acre metropolitan park in Be’er Sheva. Construction is underway on some of the park's main attractions, including a 23-acre man-made lake, a 12,000-seat amphitheater, and the Abraham's Well visitor center. Ground was broken on the Central Arava Medical Center, a state-of-the-art, 24-hour medical center that will bring quality medical care to the remote Central Arava region of Israel. The JNF Parsons Water Fund, a $100 million campaign to address Israel's water shortage, continues to increase Israel’s water supply through innovative water initiatives.

With its record-setting 2012 campaign total, JNF is on course to reach an annual campaign of $100 million.

“Thanks to the generosity of our donors and the dedication of our professionals and lay leaders, the JNF campaign has reached a record level in 2012,” said Marc Kelman, Vice President of Campaign. “I believe this is due to the fact that JNF touches the lives of every Israeli with our quality projects designed to meet their daily needs, and this is a vision with which our donors connect in a meaningful way.”

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JEWISH NATIONAL FUND (JNF) began in 1901 as a dream and vision to reestablish a homeland in Israel for Jewish people everywhere. Jews the world over collected coins in iconic JNF Blue Boxes, purchasing land and planting trees until ultimately, their dream of a Jewish homeland was a reality. JNF gives all generations of Jews a unique voice in building a prosperous future for the land of Israel and its people.

JNF embodies both heart and action; our work is varied in scope but singular in benefit. We strive to bring an enhanced quality of life to all of Israel’s residents, and translate these advancements to the world beyond. JNF is greening the desert with millions of trees, building thousands of parks, creating new communities and cities for generations of Israelis to call home, bolstering Israel’s water supply, helping develop innovative arid-agriculture techniques, and educating both young and old about the founding and importance of Israel and Zionism.

JNF is a registered 501(c)(3) organization and United Nations NGO, which continuously earns top ratings from charity overseers.

For more information on JNF, call 888-JNF-0099 or visit


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