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Osem to Raise Money for JNF’s Sderot Indoor Playground Through Sales of Bissili and Bamba Snacks

Contact: Amanda Levine • JNF Product Manager • 516-941-3835 •

June 28, 2011 New York, NY – Buying Bissli and Bamba snacks can help Sderot’s children have a chance to be kids.

Jewish National Fund (JNF) has once again partnered with Osem, leading kosher grocery food manufacturer, to offer a promotion that will raise money for JNF’s Sderot Indoor Recreation Center. Stores that carry Osem products will display Bissli and Bamba snacks that feature a JNF strip. The program was launched June 24th and will run for 8 weeks. A portion of the proceeds from the sale of the snacks will go towards the Sderot indoor playground.

Osem has been a JNF partner for several years. As a member of JNF’s Loyalty program, Osem offers exclusive savings while giving consumers the opportunity to support Israel. As well, JNF/Osem’s Matzah with a Mitzvah program has raised over $2 million to date. In recognition of this incredibly successful program, a pillar in the Be’er Sheva River Park will be dedicated to Osem and the Matzah with a Mitzvah Tree Planting Program.

“We, at Osem USA, are delighted to have this opportunity to raise money for JNF’s recreation center in Sderot where children can have fun and feel safe and secure,” said Kobi Afek, Osem USA’s Director of Marketing. “It is a fantastic way to support Israeli children through proceeds from Osem sales. Every child in the US who consumes Bamba and Bissli is helping other children in Israel. By partnering with JNF we bring more meaning to our consumers and educate our children about social responsibility.”

The Sderot Indoor Recreation Center was built to give the children of Sderot a chance to simply be kids. The city of Sderot, located on the border with Gaza, has endured continual Kassam rocket attacks over the past few years, leaving its children to grow up in the shadow of violence, fear, and uncertainty. The all-inclusive playground, which doubles as a bomb shelter, opened in March 2009 to provide Sderot’s youth with a place to have fun, connect with friends, enjoy stimulating classes, and be children beyond the conflict in an environment that is safe and secure.

For more information, contact Amanda Levine at 516-941-3835 or Visit to learn more about the Bissli/Bamba promotion and other exclusive offers from Osem.

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JEWISH NATIONAL FUND (JNF) began in 1901 as a dream and vision to reestablish a homeland in Israel for Jewish people everywhere. Jews the world over collected coins in iconic JNF Blue Boxes, purchasing land and planting trees until ultimately, their dream of a Jewish homeland was a reality. JNF gives all generations of Jews a unique voice in building a prosperous future for the land of Israel and its people.

JNF embodies both heart and action; our work is varied in scope but singular in benefit. We strive to bring an enhanced quality of life to all of Israel’s residents, and translate these advancements to the world beyond. JNF is greening the desert with millions of trees, building thousands of parks, creating new communities and cities for generations of Israelis to call home, bolstering Israel’s water supply, helping develop innovative arid-agriculture techniques, and educating both young and old about the founding and importance of Israel and Zionism.

JNF is a registered 501(c)(3) organization and United Nations NGO, which continuously earns top ratings from charity overseers.

For more information on JNF, call 888-JNF-0099 or visit


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