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Prime Minister Netanyahu Visits JNF's Sderot Indoor Recreation Center

Contact: Ariel Vered • JNF Communications Manager • 212-879-9305 ext. 227 •

September 22, 2010 – Sderot, Israel – Prime Minister Benjamin Netanyahu visited Jewish National Fund’s (JNF) Sderot Indoor Recreation Center this week. He met with area leaders, including Mayor David Buskila, and asked many questions. The prime minister was very impressed with the center: “It is quite simply a remarkable project,” he said.

Touring the entire “Blue Box,” as the center is referred to in Sderot, Prime Minister Netanyahu played with the children and listened to their stories. He met Yossi, age 12, who was severely injured in 2008 when a missile directly hit the main entrance of his building while he was playing outside.

Since its grand opening in March 2009, JNF’s 21,000-sq. ft., $5 million secure indoor playground and community center has become an important part of daily life in a region that has endured continual rocket attacks from Gaza for nearly a decade. Visited daily by hundreds of children of all ages, the center’s attractions include a soccer field and volleyball court, movie theater, disco, rock climbing wall, snack area, computer center, and jungle gym. Play areas double as bomb shelters, ensuring that all occupants can quickly reach safety in the event of a rocket attack.

Prime Minister Netanyahu was impressed to learn that the rec center is also used to help children who have experienced a trauma and that volunteer therapists come twice a week to meet with the children and their parents. Soon after he left, one of the prime minister’s aides called Mayor Buskila to say that the he was really pleased with the visit and fell in love with the city, and that JNF’s Blue Box was the pearl.

For more information, contact Ariel Vered at 212-879-9305 ext. 227 or


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JEWISH NATIONAL FUND (JNF) began in 1901 as a dream and vision to reestablish a homeland in Israel for Jewish people everywhere. Jews the world over collected coins in iconic JNF Blue Boxes, purchasing land and planting trees until ultimately, their dream of a Jewish homeland was a reality. JNF gives all generations of Jews a unique voice in building a prosperous future for the land of Israel and its people.

JNF embodies both heart and action; our work is varied in scope but singular in benefit. We strive to bring an enhanced quality of life to all of Israel’s residents, and translate these advancements to the world beyond. JNF is greening the desert with millions of trees, building thousands of parks, creating new communities and cities for generations of Israelis to call home, bolstering Israel’s water supply, helping develop innovative arid-agriculture techniques, and educating both young and old about the founding and importance of Israel and Zionism.

JNF is a registered 501(c)(3) organization and United Nations NGO, which continuously earns top ratings from charity overseers.

For more information on JNF, call 888-JNF-0099 or visit


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