Contact: Ariel Vered • JNF Communications Manager • 212-879-9305 ext. 227 • firstname.lastname@example.org
January 26, 2011 – New York, NY – Did you know that the average person uses approximately 40 gallons of water each day? Everyday activities use up a lot of water, and for Israel, currently experiencing a severe drought, every drop of fresh water counts. In recent years, water conservation and education has become an important part of Israelis’ lives.
One fifth of Israel’s precious water resources are washed away to sea in the form of rain runoff. Jewish National Fund’s (JNF) innovative Rainwater Harvesting Program captures rain on school rooftops for reuse in flushing toilets and watering school gardens, yielding freshwater savings and reducing each school’s reliance on other sources of water by 77%. Developed by Israeli schoolteacher Amir Yechieli and run by guides from the Green Horizons/Hugey Sayarut youth movement, students are involved in the planning and management of the system -- from the installation of the collection tanks to the monitoring of water savings -- and participate in a dynamic educational curriculum that teaches them about Israel’s water crisis and the importance of conservation.
Funded by JNF as part of its JNF Parsons Water Fund -- a $100 million initiative to increase Israel’s supply of high-quality water by more than 440 billion gallons over the next decade -- the Rainwater Harvesting Program is about educating children of all ages to understand the situation that Israel faces, how it concerns them in their everyday lives, and what they can do to make a difference. Its impact is felt far beyond school walls, with students bringing the message of conservation home to their families and communities. They learn surprising facts -- like a 10-minute shower uses 16-18 gallons of water -- that highlight the impact individuals can make through their daily behavior. JNF’s goal is to implement the program in as many schools as possible.
From water conservation to sustainable agriculture to environmental education (and of course, tree planting!), JNF works to make Israel a cleaner, greener place. For more information or to donate to JNF’s Go for the Green! campaign, visit www.jnf.org/go-for-the-green. To donate or learn more about JNF’s water projects, visit www.jnf.org/water.
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JEWISH NATIONAL FUND (JNF) began in 1901 as a dream and vision to reestablish a homeland in Israel for Jewish people everywhere. Jews the world over collected coins in iconic JNF Blue Boxes, purchasing land and planting trees until ultimately, their dream of a Jewish homeland was a reality. JNF gives all generations of Jews a unique voice in building a prosperous future for the land of Israel and its people.
JNF embodies both heart and action; our work is varied in scope but singular in benefit. We strive to bring an enhanced quality of life to all of Israel’s residents, and translate these advancements to the world beyond. JNF is greening the desert with millions of trees, building thousands of parks, creating new communities and cities for generations of Israelis to call home, bolstering Israel’s water supply, helping develop innovative arid-agriculture techniques, and educating both young and old about the founding and importance of Israel and Zionism.
JNF is a registered 501(c)(3) organization and United Nations NGO, which continuously earns top ratings from charity overseers.
For more information on JNF, call 888-JNF-0099 or visit www.jnf.org.