IsraelCast Episode 124

What if we told you that you never had to worry about curbing your sweet tooth ever again? Well, that may become reality sooner than you think thanks to DouxMatok’s Incredo® Sugar—a sugar reduction solution that doesn’t compromise the taste or the level of sweetness! On this week’s episode of IsraelCast, host Steven Shalowitz chats with CEO, DouxMatok Ari Melamud about how Incredo® Sugar is able to accomplish such a feat and what this means for the future of personal nutrition.

Ari Melamud has over two decades of executive management experience across consumer goods marketing, advertising and B2B specialty ingredients. Prior to joining DuxMatok, Melamud held CEO positions at Kimberly Clark in both Israel and Turkey and at Publicis Israel, the largest advertising group in the Israeli market. His most recent role was with Sharon Laboratories, which develops and provides specialty ingredients to the food and global personal care industries in over 70 countries. As CEO, DouxMatok, Ari Melamud is responsible for driving global expansion and leading fundraising efforts to scale up the organization.