Dear JNF Campaign Leaders:


The annual Campaign Planning Summit is August 12 and 13 at the Ronald S. Lauder JNF House, 42 East 69th Street, New York.

On Sunday, August 12, we will provide a light lunch and time to mingle at 11:00am and the meeting will begin promptly at 12 noon.  On Monday, we will begin our day at 8:30am, and all participants are invited to attend the national Board of Directors meeting from 1:00 – 3:00pm.  We are planning a special cocktail reception early Sunday evening with entertainment by the Israel Scouts Caravan and remarks by the esteemed Ambassador Danny Dayan, Israel’s Counsel General.

Our agenda for the two day Campaign Summit is under development, however, we plan to focus on many of these issues:
  • Helping communities use data to evaluate and develop local campaign strategies
  • Using Social Media to educate and inspire the market place
  • JNF branded events to project the strength and prestige of JNF USA
  • How to grow our donor base from 6,000 donors at $1,000 or more to 10,000
  • Asking for money can be intimidating…. Ten ideas you can put into practice today to help JNF reach our $1 Billion goal
  • In addition, you will be among the first to see our suite of 2019 marketing materials
Next week we will provide the link for the on-line registration page, however, you can go ahead and book your hotel room today.

We have procured a room block at the Loews Regency Hotel, 540 Park Avenue (at 61st street).

The Hotel information is:
Loews Regency Hotel
Reservations can be made by calling the Loews Reservation Center phone #:  1-800-233-2356 and referencing Jewish National Fund
OR by going to https://www.loewshotels.com/regency-hotel/jewish-national-fund until August 1st , 2018


From time to time we share a profile of couples or individuals who leave a legacy gift with Jewish National Fund. Enjoy this love story and love of Israel.
How Will Your Legacy and Service Be Honored?
Alice J. Tevelson and Marchel Charles Tevelson, of La Mesa, CA, shared a great love for each other and the life they created together. Married in 1957, Alice gave up her teaching career to become a Navy wife. Charlie, as he was known to his family, was a graduate of Temple University and a decorated commander in the U.S. Navy, serving in World War II and Vietnam. Charlie served in the U.S. maritime and naval forces on active duty and as a civilian for a total of 54 years. In 1972, while on active duty and having completed several decorated combat tours, Charlie became Director of the Navy’s worldwide humanitarian mission, Project Handclasp. He held this position as both an active duty Commander and Civilian Director until 2006.

During his career, Charlie was awarded the U.S. Legion of Merit Medal recognizing his warfare and humanitarian contributions, as well as the Navy Superior Civilian Service Medal in recognition of his 34 years of service as Project Handclasp Director. He received letters of recognition and thanks from U.S. Presidents Bill Clinton and George W. Bush for his work. Ever at his side and through it all was his partner and bride, Alice.

Charlie’s parents, Theodore R. Tevelson and Edythe Florence Tevelson (nee Binder), were devout Jews who kept a kosher home and made Judaism a focal point in their lives. In his teenage years, Charlie was a counselor at Camp Sholom, located in Collegeville, PA, and had his Bar Mitzvah at the conservative Har Zion Temple in his hometown of Wynnefield, PA.
Alice and Charlie were very charitable, and in discussing their giving plans, made it known that after their passing a donation was to be made to honor Charlie’s parents at Jewish National Fund’s American Independence Park in Jerusalem—a living symbol of the enduring partnership between Israelis and American Jews. The Tevelsons also felt it was important to support Israel and the Jewish community, and to ensure the development of the land of Israel. Alice named Jewish National Fund as one of the beneficiaries of her IRA, in addition to the Shriner’s Hospital in memory of her parents. 

Charlie passed away in 2015 at the age of 88. He will be honored with a plaque at the Wall of Honor at Ammunition Hill as a tribute to his military service and courage. Ammunition Hill was chosen as the location for the Wall of Honor because of a famous battle waged there by the Israel Defense Forces during the 1967 Six-Day War. The Israeli victory at the strategic hilltop led to the capture of the Old City and the reunification of a Jewish Jerusalem, making this site all the more appropriate to honor Charlie for his years of heroism, bravery, and service to his country and people.

Praying for the peace and security of the people of Israel and especially those living in the Galilee and Golan Heights.


Shabbat Shalom from Israel!





Bruce K. Gould
President Elect and Vice President, Campaign

D’Var Torah

By Yossi Kahana

“I was raised with the ever-present Blue Box in my parents’ home—Jewish National Fund and Israel were a constant in our lives. Today, JNF is part of the lives of my entire family—my three children included—as Jewish National Fund is all Israel, all the time. There is no other agenda. Our work benefits the land and people of Israel on many levels, at all times, and our involvement gives us a great sense of satisfaction, fulfillment, and joy.” National Board Past President, Jeffrey E. Levine

How do we retain the traditional Jewish characteristics of kindness, compassion, tzedakah and chesed, generosity of spirit, heart—and pocket?

Winston Churchill once said, “The inherent vice of capitalism is the unequal sharing of blessings. The inherent vice of communism is the equal sharing of miseries.” In Judaism, it is an an open market system, where the sharing of blessings was not left to chance or wishful thinking, but was made mandatory. Our Parshah gives us a classic example.

Shemittah (the Sabbatical year) was designed to allow the land to rest and regenerate. For six years the land would be worked, but in the seventh year it would rest and lie fallow. The agricultural cycle in the Holy Land imposed strict rules and regulations on the owner of the land. No planting, no pruning, no agricultural work whatsoever in the seventh year—and whatever grew by itself would be “ownerless” and there for the taking for all. The owner could take some, but so could his workers, friends and neighbors. The landowner, in his own land, would have no more right than the stranger. For six years, you own the property, but in the seventh you enjoy no special claims.

This is but one of many examples of Judaism’s “capitalism with a conscience.” There are many other legislated obligations to the poor—not optional extras, not even pious recommendations, but clear mandatory contributions to the less fortunate. The ten percent tithes, as well as the obligation to leave to the poor the unharvested corners of one’s field, the gleanings, and the forgotten sheaves are all part of the system of compassionate capitalism.

Judaism thus presents an economic system which boasts the best of both worlds—the advantages of an unfettered free market, allowing personal expression and success relative to hard work, without the drawbacks of corporate greed. If the land belongs to G‑d, then we have no exclusive ownership over it. G‑d bestows His blessings upon us, but clearly, the deal is that we must share. Without Torah law, capitalism fails. Unbridled ambition and the lust for money and power lead to monopolies and conglomerates that leave no room for the next guy and widen the gap between the haves and the have-nots. The Sabbatical year is one of many checks and balances that keep our capitalism kosher and kind.

May you be successful and encourage G‑d to keep showering you with His blessings by sharing it generously with others.

Shabbat Shalom,


Jewish National Fund’s Alexander Muss High School in Israel

Alexander Muss High School in Israel students are currently undergoing AP exams. Our Advanced Placement students have been studying the same General Studies curricula they do back in the United States, and are currently preparing for and have begun taking the tests in Israel. Thanks to our accreditation by the Middle States Association of Colleges and Schools, the outcomes can be applied to their home high school transcripts and earn future college credits.

Travel & Tours

Join us on the President’s Society Mission this October! Exclusively for donors of $10,000 or more, this is a one-of-a-kind opportunity to see firsthand Jewish National Fund’s critical work in cutting-edge technology and sustainable solutions that is improving the quality of life in the Negev. Register here.

Updates from Israel

Meet the Entrepreneur!

Dr. Sarit Oked recently began working at the NetGev Arad hub and is excited to begin collaborating with other NetGev entrepreneurs to grow her business. A business and organizational consultant, she helps businesses and nonprofits set up their enterprise and navigate challenges. . NetGev is a network of hubs (shared workspaces) in small towns throughout the Negev that offers local residents courses in tech careers such as graphic design or QA analysts. This network is building a community of entrepreneurs who develop their skills and collaborate on projects together.

Therapeutic Horseback Riding

Jewish National Fund donors are always welcome to visit at Red Mountain Therapeutic Riding Center!

“Adopt a Heritage Site” Ceremony

On Friday, a special ceremony will be held in the city of Rehovot to honor more than 2,000 eighth grade students, from 10 different local middle schools, for their participation in the “Adopt a Heritage Site” program. As part of the program, each school was assigned a different heritage site in Rehovot to learn about the site’s history, help in the site’s preservation, and lead special site tours and activities. Sites include a local winery and one of Rehovot’s historic synagogues. Students participating in “Adopt a Heritage Site,” a program run by Jewish National Fund partner Society for Preservation of Israel Heritage Sites, get the opportunity to learn first-hand about the importance of preservation, conservation and restoration in sharing the story of Israel’s pathway to independence for generations to come.

Special in the IDF

Congratulations to soldiers in the framework of Home Front Command’s Special in Uniform branch! They have received acknowledgements for their extraordinary help and dedication to the base. The Command prepares civilian areas prior to international conflicts, dispatches life-saving teams in times of attacks, and facilitates the quick rehabilitation of civilian areas following conflict.

Helping Farmers

A few months ago, Farmer Omer from Tel Adashim had his Eucalyptus grove destroyed, 3,000 trees were demolished. Jewish National Fund partner HaShomer HaChadahs’s Young Leadership participants (who were on vacation at the time) answered his call and came to help replant his trees. This week Omer suffered more damage, when a criminal trespassed on to his property with a tractor and destroyed hundreds of trees. This time, HaShomer HaChadash Pioneer Experience volunteers from the United States came to his aid and helped him replant the grove. HaShomer will continue to bring volunteers from all over the world to help farmers, so that they will not feel alone and will know that the entire Nation of Israel are their brothers keepers.

Turning Dreams into Reality

This week was historic for Jewish National Fund and partner ALEH Negev, as ALEH received the permits to build its new hospital. This will be the largest hospital built in Israel in the past 40 years.