At the crossroads of the Negev and Judean Deserts, Arad is building a future that welcomes more families to Israel's South. Through Blueprint Negev, Jewish National Fund-USA is investing in education, culture, recreation, and economic opportunity to make the city a place where families can thrive.

  • Open-air pavilion and lawn in Arad.
  • Pianist and orchestra performing onstage at the Arad Piano Festival.
  • Stone-lined garden channel surrounded by flowers in Arad Park.
  • Stone fortifications and rocky cliffs at Masada beneath a blue sky.

  • A City Growing Toward 2030

    Arad is working toward a population of 40,000 by 2030, with 700 new homes in development and investments in tourism, education, and public spaces. Since 2020, Arad has recorded 8.5% demographic growth and built six new neighborhoods, with an expansion plan for an additional 20,000 lots and a 3.4% rise in housing prices. A new Roxon hotel has opened, two more hotels are in development, and 21 factories are being built.

  • Opening Doors Through Music

    Arad's Institute of Musical Excellence provides more than 400 children with music education, private lessons, and performance opportunities. A renovated facility, scholarships, and an instrument fund help make music accessible to children while enriching the wider community.

  • A Gathering Place for Arad

    In the heart of Arad, eight-acre Yehoshafet Park brings residents together for recreation, culture, and citywide celebrations. Walking and biking trails, playgrounds, gardens, fitness facilities, and outdoor art connect community life with the natural beauty of the surrounding cliffs.

  • Desert Edge Promenade

    The planned Desert Edge Promenade will connect neighborhoods with accessible paths, hiking and biking trails, picnic areas, gardens, and a floating porch overlooking Masada. Designed to strengthen desert tourism and culture, it will help attract visitors and new residents while supporting Arad's hotel industry.

Funding Opportunities

ProgramGiving Level
Promenade Dedication
Naming opportunity for the Desert Edge Promenade.		$1,000,000
Floating Porch
Support the promenade's floating porch overlooking Masada.		$500,000
Lookout (3)
Support a lookout along the Desert Edge Promenade.		$200,000
Tomarkin Trail
Support the Tomarkin Trail within the promenade project.		$150,000
Desert Garden
Support a desert garden within the promenade project.		$100,000
Entrance
Support an entrance to the promenade.		$50,000
Music Conservatory Instrument Fund
Provide instruments for the Music Conservatory.		$25,000
Music Scholarship
Support one student for one year.		$5,000

* All opportunities are subject to availability.

Help Build Arad's Future

Help make Arad a place where more families can build their future. Your gift can support spaces for connection, opportunities for young musicians, and the city's next chapter of growth.

For other giving opportunities, call 800.JNF.0099.

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