Iris Salsman is a graduate of Emerson College and the University of Pittsburgh, with degrees in speech and communications. She has been in the public relations field since 1984. A native Bostonian, she began her PR career at the Jewish Federation of St. Louis, where she worked with more than 20 nonprofit groups—local, national, and international—developing campaigns and annual reports as well as other marketing materials. Iris co-founded Salsman Lundgren Public Relations in 1989. In the 18 years since its establishment, SLPR became one of the most recognized and respected agencies in the St. Louis area. In 2007, she established I. Salsman PR, a boutique agency providing an array of marketing and PR strategies to corporate and not-for-profit clients. Iris frequently writes and speaks on the subjects of branding, PR and marketing, and her creative touch has produced award-winning results and national visibility for clients throughout the region.