JNF-USA Supports Jewish Future Pledge, Securing Israel’s Future

New York, NY., July 9, 2021 — For millennia, the Jewish People’s flame has burned brightly, fueled by traditions and practices passed down from generation to generation, reliant on an unbroken chain of continuity. Each generation has carried a sacred responsibility of securing the future of the Jewish people and our connection to the land of Israel for their children, grandchildren, and generations yet unborn. In this spirit, Jewish National Fund-USA (JNF-USA) proudly supports the Jewish Future Pledge.


The Jewish Future Pledge is a worldwide movement that encourages all Jews to commit 50% or more of the charitable giving they intend to leave in their will, whether that be $10 or $10 million, to Jewish causes.


JNF-USA CEO Russell F. Robinson said: “Now more than ever, we need to come together and support each other, and few things unite our community like philanthropy. The Jewish Future Pledge is every Jewish person’s way of saying that Israel and the Jewish people will continue to live on from generation to generation.”


JNF-USA’s fastest growing donor demographic is driven by 22–40-year-old supporters through JNFuture, yet multiple communal surveys suggest that a rising percentage of young people are disconnecting from their Jewish identity and Israel. At this important moment, the Jewish Future Pledge together with JNF-USA will spark critical intergenerational conversations while creating an even brighter future for the land and people of Israel and Jewish people everywhere.


Jewish Future Pledge Co-Founder Mike Leven said: “We must act now with passion and creativity to ensure that future generations have the resources to build and maintain vibrant and dynamic Jewish institutions. Whether you leave $10 or $10 million to charity in your will, signing the pledge gives each and every Jew an opportunity to write their chapter in our people’s remarkable story.”


Leven continued: “JNF-USA’s iconic blue tzedakah boxes have ingrained the principles of Jewish giving in many of us from a young age. We are honored to partner with a leading Jewish institution like JNF-USA to advance our shared vision and strengthen the Jewish people for generations to come.”


To learn more, visit jnf.org/jewish-future-pledge




Media Contact:

Joseph Krebs

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About Jewish National Fund-USA

JNF-USA is the leading philanthropic organization for Israel that supports critical environmental and nation building activities in Israel’s north and south. Through its One Billion Dollar Roadmap for the Next Decade, JNF-USA is developing new communities in the Galilee and Negev, connecting the next generation to Israel, and creating infrastructure and programs that support ecology, individuals with special needs, and heritage site preservation.