Online Digital Campaign Helps the Land and People of Israel


New York, NY: Nov. 23, 2018 – Jewish National Fund (JNF-USA) will once again take a leading effort in the annual Giving Tuesday campaign on November 27, with every gift made to JNF matched by the generosity of JNF Chairman of the Board emeritus Ronald S. Lauder, the Gene & Marlene Epstein Humanitarian Fund, and Bob Lembke.

Giving Tuesday began in 2012 as a way to encourage giving during the holiday season. Since then, Giving Tuesday has spread to more than 150 countries, raising nearly half a billion dollars annually for myriad causes. This year alone, some 50,000 organizations are expected to take part.  Jewish National Fund’s participation in Giving Tuesday has gained strength with each passing year and motivated donors to do and give more annually.


“Without a doubt, Giving Tuesday has helped Jewish National Fund financially, but it has also challenged us to use digital marketing better every day,” says Vivian Grossman, JNF’s assistant vice president of marketing and social media. “Our donors are savvy and informed and they want to see where their dollars are going,” she added. “JNF allows them to do this and young people are struck by the transparency of our organization and encouraged to make a difference in their ancestral homeland. Giving Tuesday speaks to them personally and allows them to share their passion with friends and family across the globe on their many media platforms.”    


On JNF’s national Facebook page, Humans of JNF Facebook page, Instagram and YouTube pages, viewers will find feature videos from the many partners on the ground in Israel. There are few areas in Israel not touched by Jewish National Fund’s work, and nothing shows impact better than seeing and hearing about it from those directly impacted.


From the Red Mountain Therapeutic Riding Center in the Central Arava along the Jordanian border where children with special needs grow through equine therapy, to the renowned wineries of Northern Israel’s Western Galilee, to important Israel heritage sites, to Alexander Muss High School in Israel where students spend a semester experiencing Israel, to growing employment in the Negev and Galilee, Jewish National Fund makes life better for all Israelis.


For more information visit www.jnf.org on Giving Tuesday.