OUR VISION

ISRAEL AND THE AMERICAN JEWISH COMMUNITY FACE BOTH UNPRECEDENTED OPPORTUNITIES AND SERIOUS CHALLENGES IN THE DECADE AHEAD.

To meet those challenges head-on and to leverage the opportunities before us, our strategic roadmap channels Jewish National Fund’s core values into groundbreaking new ventures.

While the One Billion Dollar Roadmap for the Next Decade fund is invested in a range of initiatives, our key investments focus on three core areas of expertise:

• Community building in Israel’s north and south
• Connecting the next generation to Israel
• Developing infrastructure for ecology, special needs, and heritage preservation

The rationale behind this focus is threefold. First, JNF has proven expertise in each arena and we are building on our existing achievements to make an even greater impact.

Second, we believe that JNF has an essential contribution to make in each arena, in part because of our organization’s DNA and in part because we are uniquely positioned to connect Americans and Israelis in common purpose.

Finally, and most importantly, each element of our plan is vital from a strategic standpoint. A new generation of American Jews is motivated with passion, pride, and responsibility for Israel’s future. Israel’s population cannot remain concentrated on a vulnerable coastal plain, and a vibrant north and south should be attractive new frontiers for Israeli families. And Israeli society must be equipped with the tools to meet its pressing ecological challenges, serve its most vulnerable members, and celebrate its dynamic national heritage.

Israel’s population cannot remain concentrated on a vulnerable coastal plain, and a vibrant north and south should be attractive new frontiers for Israeli families.

The social impact of these accomplishments will not only lead to a stronger Israeli society but also an American Jewish community that will be more united and vibrant than ever.

This is the most ambitious campaign in Jewish National Fund’s history and we invite you to be an investor, to join us as a partner, and to help make the land and people of Israel the best it can be.