Our vision for a strong and secure Israel



Since our founding in 1901, our single driving focus has been to ensure a strong, secure and prosperous Israel for the Jewish people everywhere.  And our results speak for themselves. 

Together with our partners, we re-established our ancestral Jewish homeland in modern Israel. We planted more than a quarter-billion trees in what was once a barren desert. And we built hundreds of vibrant, bustling, life-affirming communities throughout Israel - including the modern metropolis of Tel Aviv. But, while we’re proud of our success, we have little interest in looking backward.
Today, our passion, our commitment and our vision for the future of Israel and the Jewish people remain clear and unwavering.   
- We see the Negev and Galilee regions blooming with new families attracted by vibrant communities, meaningful work and affordable housing. 

- We see Israeli innovation continue to lead the world with breakthrough water solutions for a thirsty planet.

- We see thousands of new American immigrants - modern pioneers - contributing to the economic vitality and the fabric of modern Israeli society. 

- We see more Israeli startups, more patents and more green technologies developed and shared with the world.

- And we see our children - confident and strong - building proud, lifelong connections with Israel and the Jewish people everywhere. 

Inspired by the legacy of Theodor Herzl and guided by an ambitious strategic roadmap for the next decade, we see a bright, beautiful future for the land and people of Israel.  Join us.

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Our Strategy Is One Billion Dollar Road-Map For The Next Decade



Israel and the American Jewish community face both unprecedented opportunities and serious challenges in the decade ahead. 

To meet those challenges head-on and to leverage the opportunities before us, our strategic roadmap channels Jewish National Fund’s core values into groundbreaking new ventures. 

While the One Billion Dollar Roadmap for the Next Decade fund is invested in a range of initiatives, our key investments focus on three core areas of expertise: 

  • Community building in Israel’s north and south
  • Connecting the next generation to Israel
  • Developing infrastructure for ecology, special needs, and heritage preservation

The rationale behind this focus is threefold. First, JNF has proven expertise in each arena and we are building on our existing achievements to make an even greater impact. 

Second, we believe that JNF has an essential contribution to make in each arena, in part because of our organization’s DNA and in part because we are uniquely positioned to connect Americans and Israelis in common purpose. 

Finally, and most importantly, each element of our plan is vital from a strategic standpoint. A new generation of American Jews is motivated with passion, pride, and responsibility for Israel’s future. Israel’s population cannot remain concentrated on a vulnerable coastal plain, and a vibrant north and south should be attractive new frontiers for Israeli families. And Israeli society must be equipped with the tools to meet its pressing ecological challenges, serve its most vulnerable members, and celebrate its dynamic national heritage. 


Israel’s population cannot remain concentrated on a vulnerable coastal plain, and a vibrant north and south should be attractive new frontiers for Israeli families.


The social impact of these accomplishments will not only lead to a stronger Israeli society but also an American Jewish community that will be more united and vibrant than ever. 

This is the most ambitious campaign in Jewish National Fund’s history and we invite you to be an investor, to join us as a partner, and to help make the land and people of Israel the best it can be.


Proposed Allocation

40% Community Building in Israel 

Blueprint Negev 
Go North 
Housing Development Fund 
Community Building and Park Recreation Space 
North American Aliyah—Nefesh B’Nefesh 
Existing Communities and Bedouin Development 
Employment Initiatives 

SubTotal $400 Million


25% Connecting the Next Generation 

Zionist Education & Advocacy   $200 Million 
Kindergarten through 8th Grade 
High School Programs 
College Advocacy 

Leadership Development $45 Million 
JNF Executive 

Positively Israel & International Cooperation $5 Million 

SubTotal $250 Million 


35% Infrastructure for Ecology, Special Needs & Heritage Preservation

Water Solutions $50 Million 
Forestry & Green Innovations $100 Million 
Research & Development $50 Million 
Special Needs Services $50 Million 
Heritage Sites $100 Million 

SubTotal $350 Million 



To read more about the Billion Dollar Roadmap, click here


To read about the JNF Boruchin Center, click here


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