Skip to Main Content
PLANT TREES IN ISRAEL
Jewish National Fund logo
  • Plant Trees
  • JNF In Your Area
  • Visit Israel
  • Shop
  • DONATE
X
Jewish National Fund logo
  • Our Vision
  • Our Work
  • Ways To Help
    • Ways To Give

      • Plant a Tree
      • Directed Giving
      • Planned Giving
      • Be Inscribed
      • Plant Your Way to Israel
      • EZ Tree®
      • JNF Store
      • Create or Find a Tribute
      • Create or Find a Memorial
      • Personal Fundraising
      • Open a Donor Advised Fund
      • Donate Cryptocurrency

      Get Involved

      • JNFuture
      • Women For Israel
      • Finance for Israel
      • Healthcare For Israel
      • Lawyers for Israel
      • Real Estate Division
      • Rabbis for Israel
      • Donor Societies
      • Join a Task Force

      Resources

      • JNF Boruchin Center
      • Shiva Resources
      • ZTV Zionism Studios
      • Speakers Bureau
      • Jewish Future Promise
  • News & Media
 

Stay on top of the latest Jewish National Fund news

New code

By providing a telephone number and submitting this form, you are consenting to be contacted by SMS/MMS text message (our message frequency may vary). Message & data rates may apply. Reply Stop2End. See our Terms of Service and Privacy Policy.

JNF Wire

Tosha Bakery – The Bread, The Heart, and The War

March 31, 2025 | JNF-USA Editors
Tosha Bakery – The Bread, The Heart, and The War

On the coastal road between Acre and Rosh Hanikra in Israel's far north, a winding path leads to a small slice of paradise. Achziv Nature Reserve is where the Mediterranean Sea meets lush green fields, and for nearly a decade, Tosha Bakery has brought warmth and wonder to locals and visitors alike.

However, this story isn’t just about exquisite pastries. It’s about friendship, food, dreams—and survival.

A Taste of the Galilee

Tomer Suissa, a pastry chef from a small Galilean village, fell in love with food as a child. From watching his grandmother’s hands to the oven he accidentally broke at age seven trying to bake his mother a cake—Tomer was always destined for the kitchen.

His business partner, Shachaf Avraham came from the commercial side of the restaurant world. Together, they formed Tosha—not just a bakery, but a sanctuary of flavor, hospitality, and heart.

Wooden tables under trees. Coffee poured with a smile. Handmade cookies, savory pastries, crunchy delights. Tosha became the definition of a local boutique bakery—and a hub of community in Israel’s north.

Then the War Came

On the morning of October 7, 2023, everything stopped.

Tosha didn’t close by choice. It was forced to. Missiles fired by Hezbollah, sirens, and silence replaced the music and laughter.

“In one day, we went from a thriving business to a closed one,” says Tomer.
“We were in a combat zone—unable to respond, not knowing when it would end.”

 

They thought it would be temporary. It wasn’t.

Holding On in Nahariya

Desperate to keep their dream alive, Tomer and Shachaf opened a small pastry stand inside Blueberry, a frozen yogurt shop in Nahariya.

It was far from ideal—low foot traffic, disrupted supply chains, and customers too afraid to venture out.

And yet, they didn’t give up.

During this time, a glimmer of hope came from an unexpected but powerful source:
Jewish National Fund-USA and its Western Galilee Now Small Business Association.

A Circle of Impact

Thanks to Jewish National Fund-USA’s strategic support, Tosha found new opportunities—catering gigs, collaborations, and visibility. But the real story runs deeper.

Through its Circle of Impact, Jewish National Fund-USA is not just funding projects—it’s reimagining the future of Israel’s north. That means strengthening communities, creating employment opportunities, fueling support for small businesses, and ensuring people like Tomer and Shachaf don’t just survive—they thrive.

From investing in new communities in the Negev and Galilee to revitalizing local economies through tourism, sustainability, and entrepreneurship, this is Zionism in action.

Tosha's story is one thread in that greater tapestry.

Back to Where It All Began

After a short-lived attempt to expand through a national coffee chain, Tomer and Shachaf knew:
“This isn’t Tosha.”

So they came home.

But coming back wasn’t easy. Months of abandonment had taken a toll. Equipment rusted. Furniture cracked. Missile fragments had pierced the walls.

Still, they rolled up their sleeves. Cleaned. Repaired. Called back their team. Breathed life into the space again.

And slowly, miraculously, Tosha began to rise.

More Than a Bakery

Today, Tosha is still recovering. The team is smaller. Some machines still sit idle. The debts remain.

But the smell of fresh bread is back. The smiles are back. And most importantly—the spirit is back.

“We believe healing can happen through food,” say Tomer and Shachaf.
“At Tosha, we do what we know: good food, good music, and people connecting around them.”

Tosha isn’t just a bakery. It’s a testament to resilience. To local pride. To Israel’s unbreakable north.

And with the support of Jewish National Fund-USA, it’s a symbol of what’s possible when community, courage, and vision come together.


Want to help us reimagine Israel's north?
Learn more about Jewish National Fund-USA’s work in the Galilee »

READ THE LATEST ISSUE OF B’YACHAD ONLINE EXACTLY AS IT APPEARS IN PRINT

Experience B’Yachad cover to cover with every beautiful photo and original piece of art, from the convenience of your computer screen. READ NOW >

READ NOW magazine image
< Return to blog home
Phone:800.JNF.0099
Email:[email protected]

About JNF

Planned Giving

JNF Boruchin Center

Impact Blog

IsraelCast – JNF Podcast

JNF Videos

Leadership

News & Media

Employment Opportunities

Accessibility

Privacy Policy

Contact Us

FAQs

Terms & Conditions

National Office
42 East 69th Street
New York, NY 10021 USA
(212)879-9300

Israel Office
Jewish National Fund-USA
C/O WeWork
King George 20
Jerusalem, Israel
972-2-563-5638

Find Local Office
Jewish National Fund is listed by the IRS as an independent 501(c)(3) non-profit with a Federal Tax ID of 13-1659627. All donations are tax-deductible to the fullest extent of the law.

Copyright © 2021 by Jewish National Fund
Logo white image
AMHSI Logo image
Charity navigator logo image
BBB logo image